It has been just over a year since Lewers published our last Community Response Now Report. I don’t think any of us were expecting that there would still be a need. But to celebrate the country coming out of lockdown, we thought what a great way to end the series and the year we didn’t want to live through again. We had already started the research when news of the Omicron variant hit. We knew then that this report was going to be another timely look at the sentiments of Australians as they deal with opening up, the prospect of travel, the new normal and a new COVID variant. And that it may not be our last COVID report.
As always, we have used the power and resources of our own online community, PurplePatch to tap into the shifts in attitude, sentiment, behaviour and mood using a variety of both qual and quant methodologies and techniques.
The Community Response Now reports are provided free of charge, and we hope that the information we provide is both interesting and valuable.
Stay safe and we hope you can welcome 2022 with friends and family.